The Double-Edged Sword of Social Media Influencers

The past 10 years has been called the decade of the influencer. Once the domain of celebrities and industry experts, the fusion of ecommerce with social media has opened the door to a powerful new networking phenomenon – the social media influencer.  With followers numbering in the millions, these social commerce stars have some direct sellers taking notice.  However, social media influencers also have a dark side when it comes to network marketing. The self-proclaimed “anti-influencers” are using these same online platforms to organize and amplify their message that all direct sellers are scams and pyramid schemes. Join us as we discuss ways that direct sellers can harness the power of social commerce while blunting the negativity of the anti-MLM movement.

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