John Fleming DSA Hall of Fame & DSEF Circle of Honor Recipient

John Fleming

John T. Fleming is a direct selling industry legend, having built his career at Avon, ultimately serving the industry through his extensive publishing, association and non-profit endeavors.

John is known widely as the former Publisher and Editor in Chief of Direct Selling News. In 1997, the Direct Selling Education Foundation recognized John’s contributions to the work of the Foundation with its highest honor, The Circle of Honor Award. He also was recently inducted into the Direct Selling Association Hall of Fame.

John and his wife embraced direct selling as an opportunity to earn additional income during John’s years in the architectural profession. John eventually embraced direct selling full time becoming a successful independent contractor, entrepreneur and consultant. During his career, John consulted for Avon Products, eventually accepting a corporate position, and spent more than fifteen years at Avon, holding positions of Vice President of Sales, Regional Vice President/Business Unit General Manager, and Vice President of U.S. Sales Strategies, Training and Development.

Under his leadership, Avon’s Western U.S. Business Unit led the company in top- and bottom-line growth for a record six consecutive years. John was responsible for the design, implementation and roll-out of Avon’s Leadership Program, a program that grew to over $1 Billion in sales in the U.S. alone.

John has always been involved with the works of both the Direct Selling Association and the Direct Selling Education Foundation, serving as a board member for both organizations for many years including becoming Vice Chair of the Board of Directors of the Education Foundation in 2012.


Continental Ballroom

KEYNOTE: Direct Sales at a Crossroads

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