Alfredo Bala Chief Executive Officer, Mannatech
Al Bala, CEO of Mannatech, is a quintessential leader. Al has spent 34 years in the Direct Sales industry and has contributed to his company’s expansion in 39 new markets, including South-Africa, China, India and Russia. After joining the company in October 2007 as Senior Vice President, he was later named Executive Vice President for Sales in 2011. In 2014, Al was named President to streamline and unify sales and marketing efforts. In his current role as CEO, he continues to provide personalized support to his field and also focuses his efforts on the company’s global expansion.
Recently, Al has taken a courageous lead in educating not just his own field but all direct selling professionals worldwide in the necessity of building a compliance-focused culture. This includes going against the grain to publish numerous industry-wide articles and interviews about the importance of compliance and creating robust, proactive approach to the legal and regulatory issues that affect us all.