Maintaining Trust in a Crisis

Any direct seller at some point will face some sort of a public relations or reputational crisis. The way you respond can either elevate your CEO to hero status or significantly damage your brand, ultimately alienating your customers and field. In our social-media centric business model, news instantly goes viral and the corporate office must be ready to respond to any crisis quickly and efficiently. This compelling session from a world-renowned crisis management expert will focus on the drivers of trust and ways to maintain it when things go wrong.

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